Learning the Key to Network Marketing Recruiting


I've been learning a lot from the masters these days.  Ray Higdon, Michelle Pescosolido, Mark Harbert, Frank Merino.  Here is one great lesson that hit home with me......

There is such a thing as talking too much.




What?  Isn't that what you're supposed to do? Chat it up--big time?

Let's start by asking this question: Are you so excited to share your product and your company with the world that you tell absolutely everyone all about it every chance you get?

Are you the guy at parties who blathers on, non-stop about the benefits of using your product and the comp plan--that you've almost forgotten how to hold a normal conversation?

It's a common thing to do.  We get excited about our opportunity.  We convince ourselves that it's what we're supposed to do.  We need to really tell people all about our world, and maybe if they aren't totally convinced at first, we'll tell them and tell them and tell them.

We mention it to our banker when we're depositing our cheques.  We target our friend Bob at the company BBQ, we throw it out there to the doctor right before he says, "Now cough"....(okay maybe not, but you get the point.)

And if they still don't buy it, we talk about it some more!


After a while we can't figure out why people gradually start avoiding us like the plague, or get that glazed over look whenever we bring up our company.



But, deep down we do know that this isn't attracting people to our opportunity, yet we don't know what else to do.


I also think that this is one reason why many people won't join network marketing teams.  It's because we are afraid that this is what is actually expected of us.  And who wants to bug the heck out of everyone we see?

No one.

So, the answer is simple.  Don't talk so much.  Nobody expects you to.

But it sounds odd doesn't it.  How can I convince people to join my team if I don't tell them how great it is? How can I lure them into my realm if I don't give them every stinking detail about it?  It feels lazy to pull the brakes on the conversation; it feels unnatural.  Aren't we supposed to share share share?

Ever here less is more?  Well, it's true, and  efficiency is better.

Get out there and meet people, connect, share, build relationships. But when it comes time to bring up your opportunity, don't spend hours pitching your opportunity to your prospect.

For one thing, talking so much is very time consuming.  How on earth will you have time to devote several hours to each and every person you want to draw into your company?  Are there enough hours in a day?

Secondly, your prospect will notice the amount of time that you are spending with him or her and think, "Wow, I can't spend that kind of time every day......I guess this must not be for me."

They also might think, hmmmm why does this guy have so much time on his hands?  Doesn't he have anything better to do?  Why isn't he busy?


So when the time is right, throw your opportunity out there casually.  Come up with a line that sounds and feels good to you, something like "So, would you ever be interested in....."  (customize it to suit your own needs so it sounds natural--because if you use someone else's line it will sound phony.)

If you prospect isn't interested, no big deal.  But if they are DON'T start talking like it's the last time you'll see this guy!!


Use a very simple system.  And I do mean system.  One of the biggest things I've learned about this business is that your success depends on your ability to develop systems that enable you to connect with your people in an effective and efficient way.  These might look like opt-in forms for free gifts (videos/ebooks), autoresponder emails that allow you to keep in touch with leads and prospects, and yes, video presentations to send to prospects. Your marketing strategy should be a well thought out plan of attack, per se where you put a great deal of thought into how you are going to draw people into your world and then build relationships with them, offer value, and build teams.

So, the answer to the proverbial question is, "No, you don't have to talk for hours to every person you meet on the street about your product."  It's not about that.

Instead of pitching your entire life to your prospect on the spot, say something like, "Hey, gotta run but give me your contact info and I'll send you some information that you will be interested in."

Develop something that you can use to send to your prospects---an audio message, a video...something that you can send to your prospects--your own presentation to show your prospects why they should join your company.

Remember to personalize it using your expertise as a leader to show your prospects why it would be so beneficial to them to join your team.  People join the person, not the company.  Be a leader.

This simple system will save you time, it shows your clients you have "things to do", and it shows them that you have an efficient system to run your business with--something that they could use too.

People always say,  lead by example.  Well, recruit by example too.

And it starts by stopping the continual flow of verbal diarrhea and developing a system that will inform your clients and draw them to your team..

If you are currently looking for more guidance on recruiting, click this link.  There is a team out there that has all sorts of valuable training about this topic and a whole host of others.  Don't waste another day chasing your friends.  End the struggle and check out this team now!  You won't regret it!

....................good lesson, Ray. Thanks!